Traditionally, real estate agencies worked with analog landlines, which limited multiple usage and call transfers between agents within the same agency due to the inherent restrictions of this type of line. The common solution was to use a main phone number to identify the physical office and receive calls from listing portals, while relying on mobile or personal devices for communication between agents and clients.
This meant that telephony was not centralized. As a result, clients did not have a seamless experience when contacting agents, and agencies faced challenges in monitoring and ensuring proper communication between agents and clients.
VoIP technology has significantly improved this in recent years, especially because a cloud-based phone system can be used on multiple devices connected to the internet, regardless of their location. This provides clients with a smooth and consistent experience. It is also much more convenient and useful for agencies to have better control over their agents, who are often independent contractors and not always present in the office.
This is where virtual phone systems and real estate CRMs prove invaluable for managing customer service in the real estate sector. These tools are designed to streamline client organization and tracking while automating tasks and improving team productivity.
Virtual phone systems and Real Estate CRM. What are the benefits for the industry?
The combination of a virtual phone system and a real estate CRM provides advantages that a traditional system could never offer. But what exactly does it bring to the table?
With a virtual PBX and a real estate CRM, agents can receive calls directly from the platform, linking each interaction to the client’s history. Thanks to data synchronization, agents can access client information before answering a call, delivering a more personalized and effective experience.
Since it’s a cloud-based solution, agents can handle calls from any device and location, making remote work and telecommuting easier.
Agents also have access to call records and reports. The real estate manager can track detailed reports of answered, missed, and made calls, along with their related interactions.
A virtual PBX also ensures clients are connected to the right agent. An automated answering service allows clients to reach the appropriate department by pressing specific digits, select their preferred language, and even contact a specific agent by dialing their direct extension.
A real estate CRM and a virtual PBX also enhance the agency’s presence. Agencies can have agents handling clients from different countries. Providing clients with a local number not only increases trust but also strengthens the agency’s global presence.
For real estate agencies, all of this translates into more efficient and professional customer service, reducing response times and improving the client experience. Plus, by centralizing all communication and information in one platform, team management becomes easier, data loss is prevented, and service is more agile and organized.
The CRM your real estate agency needs. How to choose the right real estate CRM and virtual PBX
Choosing the right virtual phone system for your real estate agency is a key decision that can make a difference in your business’s efficiency and profitability. Not all VoIP providers are the same, some offer more features than others, and not all include both a virtual PBX and a free CRM. That’s why evaluating certain factors before making a decision is crucial.
First, consider aspects like ease of use, an intuitive interface, and advanced virtual PBX features, as well as integrations with other client management tools, such as a CRM. Companies like Megacall provide all these benefits at affordable prices, allowing real estate agencies of any size to integrate a real estate CRM with a virtual PBX without large investments. Thanks to scalable solutions, agencies can enhance communication, improve client management, and boost team productivity without worrying about high costs.
Additionally, Megacall offers easy implementation and fully personalized technical support, covering everything from IVR setup (interactive voice response) with department and language selection to call forwarding configurations based on business hours, ensuring no call goes unanswered.
When it comes to pricing, Megacall offers cost-effective plans tailored to business budgets. For example, by simply paying for the number’s standard plan, you get access to a free virtual PBX along with Megacall CRM integration. As the business grows and requires more agents, upgrading the plan is seamless. Choosing the right technology makes all the difference in an increasingly competitive market.
