SMS Marketing has many benefits if you incorporate it into your business’s overall strategy. Bulk SMS campaigns have gone from being a simple strategy to becoming a key communication channel for companies in any sector. By sending bulk SMS from a PC, you can control a complete SMS campaign. If you also want to incorporate a program to send bulk SMS from a PC, and how to start an SMS campaign, here we tell you how.
Advantages of using a platform to send bulk SMS from PC
Bulk SMS are another way to connect with your clients and reach multiple recipients simultaneously. It’s commonly used to send promotions, alerts, appointment confirmations, and relevant information to a large audience all at once.
Sending bulk SMS provides businesses with advantages that other communication channels can’t offer. It’s an added value and a valuable part of a marketing strategy. By using a bulk SMS sending service from a PC, you save time and effort by avoiding individual message sending, allowing you to reach a large number of people in a short period. Here are some additional benefits of bulk SMS:
- Cost-effective campaigns: Bulk SMS campaigns can be run at an affordable price.
- Personalization option: Although we are talking about bulk messaging, it doesn’t mean you have to give up personalization. Messages can be tailored to each customer, helping create a greater impact and increasing chances that your messages will be read.
- Direct and personal communication: SMS guarantees message delivery and almost instant reading, offering a more personal touch than other communication methods.
- Metrics for campaign effectiveness: With the metrics provided by bulk SMS software, like CRMs, you can track open rates and assess the effectiveness of your campaigns.
- A key part of loyalty strategies: SMS can be a crucial component in building customer loyalty.
We can also mention that segmentation in the sending of mass SMS plays an important role, choosing the segments to which the messages will be directed and adapting them to their preferences will allow maximizing the impact of SMS campaigns and improve the response rate, and all these are aspects that we can achieve on the Megacall CRM platform, with SMS sending to selected customer groups of up to 20 numbers.
How can we send bulk SMS from a PC? Megacall CRM
With CRM automation, creating and executing bulk SMS campaigns becomes a simple and efficient process. If you’re looking for software that not only offers this but also makes SMS management easy, then Megacall CRM is the solution for you. It allows companies not only to design SMS campaigns quickly but also to tailor each message to be relevant and personalized for the recipient.
So, what does Megacall CRM offer in terms of receiving and sending bulk SMS?
On one hand, integrating Megacall CRM lets you centralize everything, allowing you to communicate with customers from a single system—saving the time of switching between platforms.
When it comes to receiving SMS, we encounter two scenarios. If you receive an SMS from a number that isn’t in your database, Megacall CRM will automatically generate a new lead (potential customer) for that contact. This way, you can view and track the profile of the new customer. If you receive an SMS from an existing contact, the information is automatically added to that customer’s profile, where you can see all interactions you’ve had with them.
For sending mass SMS, there is the option of SMS templates prepared with standardized messages, which can be used as appointment reminder messages for example, or also the possibility of special templates that adapt to the needs of the campaign.
The Megacall CRM platform makes it easy to schedule the sending of SMS at strategic times, maximizing the probability that the messages will be read. By automating contact management, the system reduces the possibility of errors and simplifies the monitoring of each campaign, providing metrics on its effectiveness.
And now, how can I start an SMS campaign? To send mass SMS from a PC in the Megacall CRM it is very simple and intuitive;
- Simply once inside the CRM in the clients section, we select the contacts that we want to include in the campaign.
- In the pop-up window, we select a template if necessary, or we can also write the text.
- Then we indicate the sender, and we go on to add our SenderID (the field that tells us who is sending the message). If you wish, there is also the option to schedule deferred sending.
- To add your own Sender ID, you can do so from the Megacall platform in the “Services > SMS” section and click on “Add SenderID”
With Megacall’s mass SMS sending system we get outgoing SMS at competitive rates, with our own SenderID allowing companies to display their name or phone number in a sent SMS, the possibility of sending messages not only from the CRM but also from the application available for Android, iOS and Windows.
In addition, SMS notifications from Megacall’s CRM can also be used as a reminder for your employees about events, meetings or urgent tasks so they don’t go unnoticed.
In short, from Megacall it is very easy to manage SMS campaigns, each message arrives at the ideal time and in a relevant way for the client, with complete control over every detail of the client.
What can we use bulk SMS sending for? Examples of SMS marketing
From promotions and product launches to appointment reminders or satisfaction surveys, each type of campaign has its own purpose and style, and below we will see some examples where bulk SMS sending can be applied. Some of the most common uses of sending bulk SMS, also known as SMS campaigns, can be:
Promotional or discount campaigns. These campaigns are ideal for capturing the attention of customers and motivating them to make a purchase. From Megacall you can create customizable templates for promotions and special offers. Segmenting the database makes it easier to send SMS to those who are most likely to take advantage of the offer.
Clearance campaigns. This type of campaign is closely related to the previous one, but the time factor influences here, since the promotion is limited (since it is about last units) and can last from a couple of hours to a few days. With Megacall’s CRM, it is possible to schedule messages and send reminders to customers that there are only a few hours left to take advantage of the offer, which encourages quick action.
Launch or seasonal campaign. Mass SMS sending is also particularly interesting for announcing new product launches or seasonal collections. In this type of campaign, companies take advantage of the opportunity to communicate product details, features and present complete catalogues or highlight new products.